Search Engine Optimization (SEO)
SEO involves optimizing websites and content to improve their visibility and ranking in search engine results pages (SERPs). This includes keyword research, on-page optimization, technical SEO, link building, and content creation.
Social Media Marketing (SMM)
SMM involves using social media platforms (such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok) to promote products, services, or content, build brand awareness, engage with audiences, and drive website traffic or conversions.
Email marketing involves sending targeted and personalized email campaigns to subscribers or customers to promote products, share updates, announce offers or discounts, nurture leads, and build relationships. This includes newsletters, promotional emails, transactional emails, and drip campaigns.
Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google that allows advertisers to display ads on Google's search engine results pages (SERPs), websites within the Google Display Network, YouTube, and other Google partner sites. Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay for each click on their ads.
